Most finance leaders present numbers every month. Yet most executives still leave those meetings unconvinced, unconcerned, or unsure what to do next.
In this live and interactive webinar, Soufyan Hamid shows finance leaders how to change that.
Soufyan is a former finance professional turned trusted voice on modern finance leadership and communication. Through The Finance Circle and his work with finance teams across Europe, he has helped hundreds of finance professionals move from "reporting the numbers" to shaping decisions that actually get acted on. His content and frameworks are followed by thousands of finance leaders who want more influence, clarity, and impact in the AI era.
In this session, Soufyan will share a practical, step-by-step storytelling framework built specifically for finance. Not generic "hero stories," but methods that work in boardrooms, exec meetings, and cross-functional discussions. You’ll learn how to turn complex analyses into clear narratives, adapt your message to non-finance audiences, and deliver insights that drive action.
Expect actionable techniques you can use immediately, including:
- Why 80%+ of finance presentations fail to influence - and how to fix it
- How to structure financial insights so executives instantly grasp the "so what"
- Three concrete storytelling tools to transform data into decision-ready messages
- How to coach your finance team to communicate faster, clearer, and with more impact
- How AI can support (not replace) storytelling - from structuring your narrative to preparing for tough executive questions
Soufyan will be joined by Tobias Riffel, Head of Product - BCM & Product Operations at Lucanet, who will add practical perspectives on communication, public speaking, and the strategic shift finance leaders must make as AI takes over more analytical work.
This is not a product demo. It’s a mindset shift for finance leaders who want to be heard, trusted, and influential.
Join the webinar to learn how to stop reporting and start influencing!