What held ClassDojo back? The challenges before using Lucanet Extended Planning and Analysis:
- No in-house finance team and reliance on Google Sheets limited scalability
- Scenario modeling was slow and overly complex
- Cohort management was manual, reducing confidence in retention metrics
- No version control, leading to confusion and risk in planning
About the company
ClassDojo is a vibrant global community platform that enables teachers and families to share the most meaningful moments of their children's learning journeys.
Using Lucanet, we feel more confident than ever in our revenue planning processes. We're now able to accomplish more, faster, and with tighter collaboration across the business.
Mike Overell
Head of Revenue
The Challenges
With no in-house finance team, a new freemium offering and a desire to better understand their drivers of growth, ClassDojo’s revenue team was inhibited by Google Sheet’s limitations.
Inability to run scenarios
As ClassDojo tried to add scenarios to their Google Sheets model, the number of calculations multiplied with each new scenario added, resulting in a slow and overcomplicated model.
Difficulty managing cohorts
The ClassDojo team had difficulty managing their customer cohort model in G-Sheets as they tried to track LTV metrics and improve their retention curves. The manual nature of the model meant that the ClassDojo team was spending too much time building models with less confidence.
Difficult to share
The Excel file was too complex to directly share, so the team had to maintain separate Google Sheets displaying simple outputs for stakeholders.
No version control
Having to update actuals manually and create new versions each time assumptions were updated created confusion and increased risk to ClassDojo’s revenue planning processes.
Mike, ClassDojo’s revenue head, was searching for a solution that could replace their manual Google Sheets model with a flexible, scalable system—capable of handling dynamic scenarios, automated cohort analysis, and real-time collaboration without versioning issues.
The Solution
Greater efficiency and accuracy, giving the finance team more time for strategic work.
Our customer success team partnered with ClassDojo to build a flexible and scalable revenue planning model using Lucanet.
The model includes detailed cohort analysis across multiple revenue lines, each with different characteristics. With Lucanet, ClassDojo can now analyze projections at both granular and consolidated levels. These projections are layered with dynamic scenario functionality, helping the team understand each case as they solidify their plans.
Thanks to Lucanet’s connected data, easy-to-use formulas, and automated cohort calculations, the ClassDojo team gained confidence in their retention curves and metrics, knowing they were modeling in accurate and reliable ways. What previously required extensive manual effort is now streamlined and dependable.
Strategic finance
With Lucanet’s revenue planning model humming in the background, ClassDojo can spend more time on what matters: building the best customer experience for their fast-growing community of students and their families. With more time and fewer worries about data accuracy, they are able to free up resources to focus on product strategy and execution.
Continuous planning
With a small team focused on cross-functional collaboration, the ability to ‘de-mystify’ the revenue model with natural syntax language and linked formulas that actually make sense have allowed the product, engineering and data team to work better together as they focus on hitting targets and building ranges of confidence within their financial models.
